The CW, America's new fifth broadcast network, will embark on a national "Mall Domination" tour, an extensive promotional initiative featuring the interactive CW Lounge, appearances by CW stars and a massive advertising campaign blanketing numerous malls in major markets around the country, raising awareness and generating buzz for the Network's debut this fall.
Each week beginning on August 12, The CW Lounge, an innovative, multi-media interactive experience, will travel to eleven Westfield Malls around the county, as well as the Grove in Los Angeles, introducing consumers to The CW shows and brand identity. Stars from The CW's hit series will visit each location, meeting their fans in The CW Lounge and signing autographs.
Inside the Lounge, consumers can create their own customized t-shirts emblazoned with the network slogan "Free to Be," filling in the blank to express exactly what they're "Free to Be." Photographers will be on hand at each CW Lounge location to take pictures of consumers and their friends, which could also appear in CW promotional spots that will air on the network.
In addition, each CW Lounge will be outfitted with laptops, where consumers can log on to www.cwtv.com and join the CW Lab Online Community, as well as plasma screen TVs, which will air footage from up-coming CW series.
The dates and locations where the The CW Lounge and stars will appear are:
New York: Westfield Sunrise/ Massapequa, NY (August 12-13): James Lafferty (One Tree Hill) and Bethany Joy Galeotti (One Tree Hill) to appear on August 13.
San Diego: Westfield UTC: (August 12-13): Jason Dohring (Veronica Mars), Percy Daggs III (Veronica Mars) and Tia Mowry (The Game) to appear on August 13.
New Jersey: Westfield Garden State Plaza/ Paramus, NJ (August 18-19): Lee Norris (One Tree Hill) and Danneel Harris (One Tree Hill) to appear on August 19.
Los Angeles: Westfield Century City/ Los Angeles, CA (August 19-20): Hilarie Burton (One Tree Hill), Jason Dohring (Veronica Mars) and Matt Czuchry (Gilmore Girls) scheduled to appear on August 19.
Washington DC: Westfield Wheaton/ Wheaton, MD (August 26-27)*
Santa Ana, CA: Westfield Main Place, Santa Ana, CA (August 26-27)*
Los Angeles: The Grove (August 30)* - in conjunction with "The CW Presents: Summer at the Grove," the five-week concert series, which concludes on this night with a free performance by multi-platinum recording artist Jewel.
St. Louis: Westfield Chesterfield, Chesterfield, MO (September 2-3)*
San Jose: Westfield Valley Fair (September 2-3)*
Chicago: Westfield Old Orchard/ Skokie, IL (September 9-10)*
Seattle: Westfield South Center (September 9-10)*
*CW talent attending these locations to be announced.
Additionally, The CW will have a massive, on-going advertising presence in 35 Westfield Malls, including the eleven malls that will feature The CW Lounge, beginning in August and running through The CW's launch this September. The CW will make its debut on Wednesday, Sept. 20, with the seventh cycle premiere of "America's Next Top Model."