On Good Friday, the CW Network will air a remarkable special Life Below The Line: the World Poverty Crisis. Hosted by Bryant Gumbel, this one-hour program (Friday, April 6th at 3PM) will explore the hardships of millions of people who struggle every day just to survive poverty.
"We wanted to show that poverty is all over the world, but also in our own backyard," says David McKenzie, president of Associated Television International, which produces the show.
Not just the pain, but also the progress
With a look at some of the most impoverished places on the planet, Life Below The Line: the World Poverty Crisis is a consciousness-raising examination of a seemingly insurmountable poverty problem, but it's ultimately a story about hope. This unique program will explore stories of love and courage featuring individuals and organizations who are working to solve poverty in their own way.
Life Below The Line: the World Poverty Crisis will show the impact of poverty on the people experiencing it, like abandoned babies in the slums of Kenya ...... starving children in Honduras ... an American family of four forced to live out of their car ... and others whose existence has been shattered by this crisis.
What people are doing to help
This TV special also features interviews with well-known celebrities using their fame to make a difference against poverty. These celebrities include Della Reese (Actress, Touched By An Angel); John Paul DeJoria (CEO/Co-Founder, John Paul Mitchell Systems); Sir Roger Moore (UNICEF Goodwill Ambassador); Ed Begley, Jr (Actor, Six Feet Under); Jewel (Multiple Award-Winning Recording Artist); and many more.
Life Below The Line: the World Poverty Crisis will also show how charities like "Feed The Children" are helping with special programs designed to feed and educate people around the world. Plus, regular citizens will find out how they can help the poverty crisis-and how their donations really do make a difference.
Take the Generosity Test
Finally, viewers of Life Below The Line: the World Poverty Crisis can find out how their own level of generosity compares to other Americans by taking the show's "generosity test" (http://www.povertycrisis.com). "They are questions we hope will affect the everyday American in his attitude about giving," says executive producer Paul Sharratt.