Peter Morgan is writing the screenplay, returning to the same 70s era as his 2008 drama Frost/Nixon. No story details have been given, and it isn't known if the project plans to focus on just one aspect of Hugh Hefner's life, or many different time periods. Hugh Hefner founded Playboy Magazine in 1953, building the magazine into a media empire while living the swinging bachelor life well into his 80s.
Jerry Weintraub is producing the drama, which Warner Bros. picked up out of turnaround at Universal. The studio is now focusing on finding the right actor to play the Playboy founder. When the project was at Universal, the studio sought out actors such as Hugh Jackman and Robert Downey Jr., and it is believed that Warner Bros. will be seeking an actor with a similar charm.