David Duchovny, Demi Moore and Amber Heard will make the perfect family in The Joneses, a drama with comedic elements that is directed and written by Derrick Borte. Gary Cole has also joined the cast.

According to The Hollywood Reporter, the story is a social commentary, and centers on a picture-perfect family that moves into a suburban neighborhood and immediately becomes the toast of the town, loved and envied by all. But the reality is they are a commissioned fake family put together by a marketing company as a way to introduce new luxury-level products to neighborhoods around the world.

Duchovny plays the fake father, a man undergoing a crisis of confidence because he is living a lie.

Moore is the mother, a career-driven woman who struggles with her growing feelings toward her fake husband.

Heard plays the fake daughter who is trying to seduce her fake dad while looking for a rich man.

Cole plays a neighbor.

Production is aiming to begin mid-October in Atlanta.