With Deadpool 2 getting set to hit theaters next month, this highly-anticipated superhero sequel is joining forces with Mike's Harder to give fans 21 and over in New York and Los Angeles a unique pop-up experience. Mike's Harder has announced a special pop-up experience that will replicate the iconic hangout of Wade Wilson (Ryan Reynolds), Sister Margaret's Home for Wayward Girls. These pop-ups will only be open for three days apiece, leading up to the May 18 release of Deadpool 2.
The New York City Sister Margaret's pop-up will be located at the Alligator Lounge (600 Metropolitan Ave, Brooklyn, NY 11211) from April 26 through April 28, from 7 PM to 11:30 PM each night. The Los Angeles Sister Margaret's pop-up takes place at The Slipper Clutch (351 S Broadway, Los Angeles, CA 90013) from May 10 through May 12, from 7 PM to 11:30 PM each night. Here's what Sanjiv Gajiwala, senior vice president of marketing, Mike's Hard Lemonade, had to say in a statement.
"Deadpool and HARDER make a perfect duo, they are both bold, provocative, and unapologetically take risks. This partnership hits the spot just right. Just like HARDER, Deadpool doesn't just live a little, he lives a lot. If he sees a chance, he takes two. He doesn't wait for one door to open, he kicks them all down."
Fans who attend this Sister Margaret's pop-up will be able to place their own bets in the "Dead Pool," while also getting the chance to play some pool on Sister Margaret's pool table. There will be exclusive Mike's Harder Deadpool flavors available, and for West Coast visitors, you'll be able to snack on chimichangas, while East Coasters can snack on pizza. There will also be an exclusive Sister Margaret's video debuting on "late night TV" in both New York and Los Angeles, leading up to each pop-up's opening. Here's what Zachary Eller, executive vice president of marketing partnerships for 20th Century Fox, had to say in his statement.
"We loved working with Mike's Harder on the first movie and are excited to see this epic relationship continue to grow. The Mike's Harder team has really had fun crafting this campaign!"
Mike's Harder will also release 12 limited edition Harder flavor cans featuring limited-edition Deadpool 2 packaging and slogans such as, ""Any HARDER and it wouldn't be liquid," "Nice cans," and "Not your grandma's sauce." These limited edition cans will be available in 16 and 23.5 ounce sizes, with flavors including Lemonade, Strawberry, Cranberry, Purple Grape, Black Cherry and Blood Orange, along with variety packs. Mike's Harder will also be giving away an all-expenses-paid trip to a Deadpool 2 red carpet event, plus an all-expenses-paid trip to San Diego Comic-Con in July. There is also exclusive Harder Deadpool 2 content playing in 1,267 theaters nationwide, in front of R-rated movies, with co-branded digital ads set to debut on April 17. Fans can visit MikesHarder.com/Deadpool2 for more information on how to enter this contest.