Even with The Chronicles of Narnia and Brokeback Mountain cleaning up at the DVD stores, sales for DVDs as a whole continue to decline.

According to Home Media Retailing, The Chronicles of Narnia sold 4 million units it's first day on the shelves and Brokeback Mountain did very well with 1.4.

However, "estimates for the first quarter indicate a 4.3% decline in consumer spending on video purchases, to $4.1 billion from $4.3 billion in the first quarter of 2005."

Total "rental spending of $1.98 billion for the quarter is off 4.4% from the first quarter of last year," and "total consumer spending on DVD and VHS software for the quarter, purchases and rentals, is projected to come in at $6.08 billion, 4,4% less than the $6.36 billion consumers spent in the first quarter of 2005."

Companies are also cutting down the release of DVDs that are coming into the marketplace. "2,743 unique DVD titles" were released in the first quarter of 2006 compared with "3,199 DVD titles" that came out in the first quarter of 2005.

This is the first "tightening" of a new release schedule since the DVDs came out in 1997.

Cinemark Movie Club
Evan Jacobs