Fear not, Disney+ subscribers, as Disney has heard your cries and will look to add a "continue watching" feature soon. The streaming service launched recently in the U.S. and made a pretty splashy arrival into the marketplace. Social media conversation has been dominated by content available on the service and subscriber growth, out of the gate, has been far greater than expected. But it hasn't all been perfect and Disney is looking to improve the service with some new features in the future.
According to a new report, Disney+ will add a continue watching feature, similar to the one that Netflix subscribers will be familiar with. Unfortunately, a precise timetable for the addition of this feature wasn't provided, but it's said the hope is to "launch it on the service shortly." Granted, shortly could mean a lot of things. The important takeaway here is that Disney is looking to address the issue. While subscribers seem to be quite happy with the content available on the streaming service, the absence of this feature has, rightfully, led to a good deal of frustration, as it's something other services have made standard.
Netflix, Amazon Prime Video and Hulu give users the option to pick up with a show where they last left off. Similarly, users can also pick up with a movie where the stopped, if it wasn't finished. At present, Disney+ has no such feature. Subscribers are left to remember where they left off and pick up at that point manually. It's a champagne problem in the age of seemingly unlimited, on-demand content. That said, if Disney wants people to continue paying for its service, as opposed to its rivals in the space, improvements such as this need to be made.
This isn't the only hiccup so far with Disney+. On launch day, many users were greeted with error messages and experienced issues downloading the app or streaming content. This was due to greater-than-expected demand. To that point, Disney+ logged more than 10 million total subscribers just one day after its launch in the U.S. To put that in perspective, analysts expected, optimistically, Disney might be able to gain that many subscribers by the end of the year. So, a few hiccups aside, things are going well. And virtually any new service will encounter issues upon launch. Much of it comes down to the company being able to correct those issues.
It seems Disney is trying at least in this respect. Certain features on the app suggest Disney is going to be big on user feedback. One feature, in particular, allows users to suggest titles for the app, which is something that Netflix, their biggest rival in the streaming space, doesn't have. Disney+ is available now and costs $6.99 per month or $69.99 annually. Disney also offers a bundle that includes Disney+, Hulu and ESPN+ for $12.99 per month. This news comes to us via Comicbook.com.