Things are looking very good for Disney+, as the new streaming service has already passed the 10 million subscriber mark. This comes little more than a day after the service launched in the U.S., which bodes very well for its future prospects, as well as Disney's larger goals of competing with Netflix for supremacy in the streaming game. While Disney+ still has a long way to go, this is a very strong start.
According to Disney, their newly launched streaming service Disney+, which launched in the U.S. this week, has already amassed more than 10 million subscribers. It's worth mentioning the service launched in several smaller territories first, but the lion's share of that 10 million number came as the service rolled out domestically. To provide some perspective, certain analysts expected that Disney+ would have somewhere between 10 and 18 million subscribers within the first year. So that's a monster start. But can that sustain as Disney+ rolls out in other key territories?
Netflix is king of the streaming game right now, with more than 150 million subscribers worldwide. Needless to say, Disney+ has a lot of catching up to do. But Disney, overall, seems to be in solid shape. Disney now also fully controls Hulu, thanks to the merger with Fox and a separate deal with Comcast. Hulu has an estimated 28 million subscribers in the U.S. Hulu also looks to benefit here, as Disney is offering a bundle that includes Disney+, Hulu and ESPN+ for $12.99 per month. Disney+, as a standalone service, goes for $6.99 per month or $69.99 annually.
Disney+ won't be able to provide the amount of content, in terms of volume, that Netflix does, but Disney does have major brands such as Marvel, Star Wars, Pixar and National Geographic to anchor the service. The strategy, it would seem, as quality over quantity. It's also rather amazing that Disney+ accomplished this despite the fact that the service was plagued with technical issues early into its launch. That said, it's now clear that had to due with exceedingly high demand, as corroborated by these early numbers. Disney+ was also the top app in Apple's App Store, which is significant since Apple just launched its own streaming service, Apple TV+.
Disney won't be able to compete with Netflix in terms of the sheer volume of content. That said, Disney has major brands such as Marvel, Star Wars, Pixar and National Geographic to anchor the service. The strategy, it would seem, is quality over quantity. The Mandalorian, the first live-action Star Wars TV show, launched with the service and has been met with high-demand and very positive response from viewers, for example. With HBO Max and NBC's Peacock also set to launch next year, it's safe to say the streaming wars are well underway. This news was previously reported by CNBC.