Thus far, Disney's movie downloading prospects look pretty good.
In a story from Home Media Retailing, the studio reports that they sold 125,000 movie downloads within their first week of offering feature length content via iTunes.
Calling the $1 million "incremental revenue," Bob Iger, CEO of The Walt Disney Co., said that "the distribution model is part of a strategy designed to be 'very bullish on the consumption of electronically delivered media.'"
"This is just the beginning," Iger stated at the Goldman Sachs Communacopia XV Conference in New York. "We feel we could generate about $50 million in incremental revenue in the first year at no marketing expense to us."
He also offered, "Clearly, customers are saying to us they want content in multiple ways. We believe the more often you make content available to buy and the more places you make content available to consume the bigger the market will be."
The CEO went on to say that the "development of platform-agnostic distribution is imperative since the customer is migrating to the Internet. He said expanded distribution channels for Disney films and TV programming allows for greater leveraging of costs and would drive growth."
Iger firmly stated that Disney would keep it's promise of only producing 10 live action movies every year.