Disney breaks new ground by launching the first feature length film via iTunes.

According to Home Media Retailing, Disney's High School Musical became available on the site March 15, with it's DVD release to follow on May 23.

In January, High School Musical first bowed on the Disney Channel.

Priced at $9.99, so far consumer interest in feature length content on iTunes has been very positive. Disney felt High School Musical would be a good way to test the feature length waters because of how "popular" the "soundtrack, singles and music videos" were on the iTunes portal.