It may seem like the tide is turning but some industry heavyweights are stepping up behind Blu-ray Disc.

In a story from The Hollywood Reporter, it seems that Disney's Robert Iger feels that those studios not supporting Blu-ray Disc "are being greedy and shortsighted."

He called Blu-ray beating HD-DVD in the format war a "no-brainer," based on better sales for Blu-ray Disc over HD-DVD.

This all comes in the wake of Viacom's Paramount and DreamWorks... dumping Blu-ray last month in favor of HD-DVD."

"Those studios are largely taking easy money, and it will cost them in the future," Iger stated Tuesday at the Goldman Sachs Communacopia conference in New York.

No less a mogul than "News Corp.'s Rupert Murdoch said that Paramount essentially accepted money from Toshiba to go exclusively HD-DVD. He even put a price on the payment: $150 million."

As the "war" stands today "Disney and News Corp.'s 20th Century Fox, along with Sony and MGM, are exclusive to Blu-ray, while Universal is with HD-DVD only and Warner Bros. backs both formats."