Panasonic will be throwing their Blu-ray hat into the ring this September with the DMP-BD10 player.

According to Home Media Retailing, Panasonic Consumer Electronics will be selling the new player for less than $1500.

It is believed that this release is to "coincide around the debut of its new 103-inch flat screen TV, estimated by Panasonic to cost several times more than the $10,000 price of its 65-inch Plasma TV."

Also, the DMP-DB10 player will include an HDAVI control function and enable it to work with "multiple media devices."