Universal Pictures and Illumination Entertainment have teamed up for a 3D CG animated adaptation of Dr. Seuss's The Lorax.

According to Variety, the feature will be co-directed by Chris Renaud and Cinco Paul & Ken Daurio, with Paul & Daurio writing the script.

Though published in 1971, The Lorax has a timely "green" theme. It is narrated by a greedy entrepreneur who, despite warnings from the tree-loving Lorax, strips a forest of its stock of Truffula trees to manufacture clothing. The results are catastrophic as all the animals leave and nothing's left.

The picture is targeted for a March 2, 2012, release, which falls on the birthday of Theodor Geisel, who died in 1991.