They come out all the time but who would have known...

According to a story from The Hollywood Reporter, sales of DVDs "are down nearly 8%, as of the first quarter."

Those in the know cite that studios are "focusing on the fourth quarter and cutting back on the rest of the year."

However, those in the know don't think that "this is a strategic shift by studios to concentrate their bigger releases in the weeks leading up to the holidays, when consumer spending on DVDs traditionally reaches its peak. It's more a function of a weak slate of theatricals, combined with rapidly depleted catalogs and a flattening of the TV-DVD business."

Also, there just aren't a lot of big releases to generate revenue "which is a reflection of what has been happening at the boxoffice."

"A lot of it has to do with the fact that they don't have much inventory (of new releases)," offers Ralph Tribbey, editor of the DVD Release Report. The Release Report recently "performed a studio-by-studio" examination of how DVDs are released. "Right now, there are only 10 films that have grossed $25 million or more that don't have dates, which is remarkably low."

In addition to this, "Tribbey said the summer months look particularly bleak as far as high-profile new theatricals go."

He went on to say "that the collective boxoffice value of new releases that have come to DVD so far this year, or have been slotted through month's end June, is down 12.1% from first-half 2006."

"When you look at just the hit films -- those grossing $25 million or more -- seven fewer have been released on DVD during the first six months of 2007, 50 versus 57 in 2006, translating to a boxoffice decline of 13%," he states.

The bean counters at the studios (aka Executives) "expect DVD releases and consumer spending to step up as the fourth quarter draws near, when the summer blockbusters begin rolling out on DVD. And there's no question that installments No. 3 in the Spider-Man, Shrek and Pirates of the Caribbean franchises will be monster DVD sellers."