The internet may be seen as the last vestige for a failed show, but it is proving to be a fertile one.
In a story from The Hollywood Reporter, it seems that Echo Bridge Entertainment is going to pick up Soup of the Day. This is a TV show that never got picked up yet attracted "9 million online views since its launch in May, with a series of three- to eight-minute webisodes posted to YouTube, Break.com and other viral video sites."
Echo Bridge is planning to "release a full-length feature film version of the series Feb. 6 in a decked-out DVD ($19.95) that includes all 19 original webisodes, bloopers and deleted scenes, filmmaker commentary, cast interviews and a never-before-seen alternate ending."
"I watch my 15-year-old, and it seems to be that increasingly programming is being acquired in bite-size pieces," stated Tim Clott, Echo Bridge president. "Webisodes are primary to that, and the more we can tap into that, the better. Even if it's early on, it's going to happen."
The marketing campaign for Soup of the Day will be focused on the Internet.