Ed Helms will star in the indie ensemble road-trip comedy Cedar Rapids, which has Miguel Arteta attached to direct.

According to The Hollywood Reporter, the story centers on a wholesome and naive small-town Wisconsin man (Helms), who, when his role model dies, must represent his company at a regional insurance conference in Cedar Rapids, Iowa, where his mind is blown by the big-town experience.

Phil Johnston wrote the script on spec, attracting several producers including Ad Hominem. He was a broadcast journalist in the Midwest who moved to New York to attend film school at Columbia.

No production date has been set.