Electronic Arts has signed a deal to develop games based on numerous Hasbor properties, including one tied to the upcoming G.I. Joe film. Variety says that EA intends to release the game in conjunction with the release of the film in August 2009.
One EA rep confirmed that the publisher has interactive rights to G.I. Joe as part of its overall deal with Hasbro, but declined to comment on any specific game plans.
EA signed a multi-year partnership with Hasbro in 2007 and will start releasing a number of games this year. The deal gives EA rights to make interactive versions of nearly all of Habro's properties save for a few already set up elsewhere, such as Transformers, which is at Activision.
All of the Hasbro titles, except for possibly G.I. Joe are being made under the publisher's "casual entertainment" label, which aims to draw in non-traditional gamers such as young children and women.
"We consider these to be digital versions of the brand, as opposed to the game, and the more complex the platform, the more the design will alter from what players are used to," a Hasbro executive explained. "Players from different age demos should be able to pick up the game, know how to play, and have a good time doing it together."
G.I. Joe is being directed by Stephen Sommers, and stars Dennis Quaid, Channing Tatum, Ray Parks, Rachel Nichols, Adewale Akinnuoye-Agbaje, Said Taghmaoui, Marlon Wayans, Christopher Eccelston, Sienna Miller, Byung-hun Lee, and Joseph Gordon-Levitt. The film is scheduled to come to theatres August 7, 2009.