James Bond: LOS ANGELES (Hollywood Reporter) - Here's a holiday gift idea for the spy who has everything, including a license to kill.
MGM Home Entertainment is releasing all 20 of the James Bond films together in three special-edition gift sets Nov. 18.
Volume 1, which includes seven titles, was released in October and will be repromoted and released together with Volumes 2 and 3 in November.
The gift sets are priced at $124.96 each (preorder Oct. 21), and each title gets the full features treatment, including commentaries, documentaries and various featurettes, music videos, theatrical trailers, storyboards and other material.
MGM said all Bond titles, except "Die Another Day," are scheduled to go into moratorium Jan. 19 for an indefinite period.
Originally, MGM had planned to come out with only Volume 2 this year, but the response to Volume 1 prompted the creation of a major Bond package for this holiday season, according to the company.
"Volume 1 was timed around the release of 'Die Another Day,' and it had huge awareness and was a tremendous success," said Amy Zwagerman, director of library marketing at MGM Home Entertainment, so MGM decided to go with all three volumes "and capitalize on the holiday shopping season."
The three sets will be supported by a multimillion-dollar marketing campaign that includes national TV advertising across prime-time programming and major sporting events as well as a national print campaign in general-interest and lifestyle publications and radio promotion in the top 20 markets, MGM said.
MGM will be working closely with Electronic Arts in the fourth quarter, when EA introduces the Bond-themed "Everything or Nothing" video game, so that the two companies can effectively coordinate their marketing campaigns to generate maximum buzz, Zwagerman said. Also in the works is a Bond movie marathon on cable timed around the retail window of the gift sets.
Included in Volume 1 are "Dr. No," "GoldenEye," "Goldfinger," "License to Kill," "The Man With the Golden Gun," "The Spy Who Loved Me" and "Tomorrow Never Dies."
Volume 2 includes "From Russia With Love," "You Only Live Twice," "Diamonds Are Forever," "Moonraker," "For Your Eyes Only," "The Living Daylights" and "The World Is Not Enough."
Volume 3 includes "Thunderball," "Octopussy," "On Her Majesty's Secret Service," "Die Another Day," "Live and Let Die" and "A View to a Kill."