We have a brand new exclusive clip of the first four minutes of the upcoming Werner Herzog release My Son, My Son, What Have Ye Done?, which will be released on DVD September 14. Click on the video player below to watch the opening minutes of this new film, and you can read below for new details on the "social media press day" for this DVD release.

First Look Studios has sent along information about the "social media press day" for the film, where director Werner Herzog will respond to questions on the studio's Twitter account and YouTube channel. The event will take place on Monday August 23rd, with Herzog answering fan tweets from 8 am pt through 10:30 am PST. Take a look at the official press release below.

First Look Studios is hosting the first press day exclusively conducted within social media platforms with the acclaimed director, Werner Herzog, on behalf of his September 14, 2010 DVD release of My Son, My Son, What Have Ye Done? Herzog will respond in real-time to questions tweeted to the First Look Studios' Twitter account, @1stlookstudios, with his responses posted on the First Look Studios' Youtube channel. Though Herzog himself is not a member of Twitter, his persona is quite popular on the social network as seen through the popular trending topic #WernerHerzogvsChuckNorris, where users weigh in on who is tougher, Werner Herzog or action star Chuck Norris.

With this social media press day, First Look Studios is transforming the traditional press junket into an event where key press, bloggers and fans can participate directly with talent in a this interactive medium. My Son, My Son, What Have Ye Done? is the first collaboration between legendary filmmakers David Lynch, who produced the film, and director Werner Herzog. This psychological thriller stars Academy Award nominees Michael Shannon, Chloë Sevigny, and Willem Dafoe, and is loosely based on the mysterious true crime story of a young stage actor who, obsessed with a Greek tragedy he's rehearsing, slays his own mother with a sword.