Warner Bros. is making it Saturday, everyday!

Warner Bros. Advanced Digital Services is launching Saturday Morning Forever, part of the new Hanna-Barbera.com.  As part of the launch, fans of popular Hanna-Barbera characters and animated series will be able to go to www.Hanna-Barbera.com and enter the Saturday Morning Forever Ultimate Prize Pack sweepstakes for a chance to win more than $4000 worth of  prizes.  

Saturday Morning Forever will offer two full hours of cartoons per week, comprised of approximately 80 percent classic Hanna-Barbera shorts and 20 percent new, original content.  Tweens, teens and teens-at-heart can watch classic programs such as The Flintstones, The Jetsons and Yogi Bear, among others at www.SMF-TV.com, as well as download screensavers and other content, all at no cost.  

 

"Saturday Morning Forever aims to bring the classic Hanna-Barbera characters into the online world of today's teens and tweens.  Its original content re-imagines the classic Hanna-Barbera cartoons with a nod to the media-savvy teen/tween audience," said Sam Ades, Director of Brand Strategy, Warner Bros. Advanced Digital Services.

The Saturday Morning Forever Ultimate Prize Pack sweepstakes is being sponsored by Post Cereal and Sprint.  One grand prize winner will receive a prize package worth more than $4000, including a Sprint Power Vision Phone FUSIC™ by LG®, a year's supply of Post® Fruity or Cocoa Pebbles Cereal, a plasma screen HDTV, a DVD Player, the Entire Hanna-Barbera cartoon DVD collection, and more.  Also, Hanna-Barbera.com is running 52 weeks of "Free Prize Inside" sweepstakes, with one winner selected per week, and prizes valuing up to $50 each.  

In addition to Saturday Morning Forever, several new interactive components have been added to the new Hanna-Barbera.com, including games, quizzes, polls, trivia contests, sweepstakes and more.

The new Hanna-Barbera.com is designed to connect fans with classic Hanna-Barbera characters such as The Flintstones, The Jetsons, Yogi Bear, Huckleberry Hound, Space Ghost, Johnny Quest, and many others, and serve as a premiere destination for pop culture enthusiasts ages 12 to 16. The site offers a mix of entertaining, relevant, engaging and interactive content.

The launch of Saturday Morning Forever is part of Warner Bros. Advanced Digital Services' comprehensive Web initiative for three of its most popular brands: Hanna-Barbera, Looney Tunes and Scooby-Doo. Fans of Warner Bros. Studio's characters will be able to interact with their favorite cartoons in unprecedented new ways.  Also recently unveiled are www.LooneyTunes.com and www.scooby-doo.com|www.Scooby-Doo.com - all new Web sites that feature engaging editorial content, games, classic cartoons, personalization tools, and a whole range of new interactive experiences.

Evan Jacobs