Fahrenheit 9/11: According to The Hollywood Reporter, audiences will get another option for viewing Michael Moore's Fahrenheit 9/11 on the eve of the elections. CinemaNow, the broadband video-on-demand distribution and technology pioneer, will make the controversial documentary available tonight via the Internet.
CinemaNow acquired the exclusive online distribution rights from Fellowship Adventure Group. The 122 minute-long movie will be available at 8 p.m. EST for $9.95. Curt Marvis, CEO of CinemaNow, said he was "thrilled that the people behind Fahrenheit 9/11 have recognized the power of digital distribution." He added that the tight window and short lead time showcased CinemaNow's capabilities.
"This is another great example of how we can offer content in a way that is special and consistent with the possibilities we see for our business in the future," Marvis said. "It's unusual, but we told them that we would stay within the constraints of the time period they were looking to enforce."