FandangoNOW, Fandango's fast-growing video on-demand service, announced today it will become the first U.S. digital retailer for IMAX Enhanced films releasing to home video.  FandangoNOW will have exclusive rights as the sole transactional VOD service to feature this content in the U.S. through 2019, bringing the best in image and sound quality to home entertainment systems. 

The IMAX Enhanced program is a certification and licensing program, combining the highest-end consumer electronics with IMAX digitally re-mastered 4K HDR content and DTS audio technologies to offer consumers the next generation of immersive sight and sound experiences for the home. Said Cameron Douglas, Head of FandangoNOW.

"FandangoNOW prides itself in offering consumers the highest quality image and widest catalogue of premium format movies to enjoy on demand. We are thrilled to be collaborating with IMAX and DTS to serve as the exclusive digital retailer in the U.S. for IMAX Enhanced content releasing later this year, helping consumers access premium 4K HDR content as the filmmaker intended in the home."

Several companies, including global consumer electronics, entertainment market leaders and studios are supporting the IMAX Enhanced initiative, including Sony Electronics, Sony Pictures, Paramount Pictures and Sound United, parent company to Denon and Marantz. FandangoNOW plans to offer IMAX Enhanced movies at launch later this year, including big studio titles and IMAX documentaries.

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IMAX and DTS created the IMAX Enhanced program out of their decades of combined expertise in immersive image and sound technology development to enable consumers to select consumer electronics and content for home viewing that deliver the highest quality and sharpest 4K HDR images, along with powerful, immersive sound. Said Geir Skaaden, EVP, Chief Products and Services Officer at Xperi Corporation, parent company of DTS.

"For decades, Fandango has helped millions of movie fans enjoy IMAX movies on giant screens by creating innovative movie discovery and ticketing services using next generation online, mobile and voice technologies. Now, with the company's video on-demand service FandangoNOW and its support of IMAX Enhanced films, Fandango can help deliver to fans a level of quality never before experienced at home."

Now available on more than 200 million connected devices, FandangoNOW experienced double-digit sales growth in 2018.  In December, the streaming service was inducted into Variety's Home Entertainment Hall of Fame, being recognized for its innovation and expansive library of more than 80,000 new release and catalogue movies, next-day TV shows and growing library of 4K titles. FandangoNOW's heavy push into 4K has resulted in more than 20% of transactions coming from 4K, when that format is available.

FandangoNOW is the fast-growing on-demand video service from Fandango, the nation's leading digital network for all things movies, serving more than 60 million visitors per month, according to comScore, with best-in-class movie information, theatrical ticketing, movie trailers, original content and home entertainment. FandangoNOW offers 80,000 new release and catalog movies, next-day TV shows, and an extensive library of 4K and HDR titles, to buy or rent -- no subscription required. The service curates entertainment options for every occasion and provides Rotten Tomatoes' Tomatometer scores to help consumers with their viewing decisions. FandangoNOW is now available on more than 200 million devices, including Smart TVs from Samsung, LG and VIZIO; over-the-top (OTT) streaming players including Roku and Chromecast; Xbox One video game system; iOS and Android mobile phones and tablets; Movies Anywhere; and online at FandangoNOW.com. Consumers can watch movies and TV shows on FandangoNOW anytime, anywhere, whether at home or on the go.

B. Alan Orange at Movieweb
B. Alan Orange