Directly after The Walking Dead held their annual Comic-Con panel in Hall H, AMC presented the cast and crew of Fear the Walking Dead, while debuting the first full trailer for the spinoff series. Stars Kim Dickens, Cliff Curtis, Alycia Debnam Carey, Frank Dillane, Elizabeth Rodriguez, Lorenzo James Henrie, Rubén Blades and Mercedes Masöhn, along with showrunner David Erickson and executive producers Gale Anne Hurd, Greg Nicotero and David Alpert arrived on stage together, where they revealed plenty of new details and announced that the show will debut on Sunday, August 23 at 9 PM ET on AMC. As you know by now, the show is set in Los Angeles, thousands of miles from Rick and his crew on the East Coast. When asked why L.A was chosen as the setting, David Erickson had this to say.

"We wanted a major metropolis and to be able to see the fall of that city. LA was perfect for that. (We) see the fall of that city. We get to show the process by which the city goes down. At first glance, they don't know what this is. They don't assume people are the undead, they think they're sick."

He added that Fear the Walking Dead is set in the period of The Walking Dead where Rick is in his coma, but by the end of the first season, the show still won't be caught up to The Walking Dead pilot. Here's what he had to say about the show's timeline.

"Robert (Kirkman)'s feeling was that Rick was out for four to five weeks, this is a few weeks of that time. We get to explore things we haven't before."

Dave erickson added that the show is essentially a family drama, with this family stuck in the zombie apocalypse in Los Angeles.

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"It's the shark you don't see. It's a family drama and we see how the apocalypse crushes them. It's not to say we don't have walkers, we do, but it starts as a family drama."

Executive producer David Alpert also offered a comparison between The Walking Dead and Fear the Walking Dead's characters.

"Rick in The Walking Dead is an obvious leader. He's trained, he has a clean sense of right and wrong. When Robert and David were coming up with characters, it was more like "what if there's not such an obvious leader?" What about an English teacher and a guidance counselor, who have problems already? Their lives are coming apart now, and then you add the apocalypse. We'll see who is the coal that becomes a diamond, and who crumbles to dust."

David Alpert also added that they did some research and found that if the food supply of a major American city was disrupted, food would be gone in three days. Gale Anne Hurd added that one of the show's themes deals with how some L.A. residents think they can 'buy' their way out of trouble.

"Because LA is so spread out, it's very isolating - people don't know what's going on beyond the borders of their community.The expectation is that you can buy your way out of the apocalypse and that's something that we'll be dealing with."

Since the show is set right at the beginning of the zombie invasion, Greg Nicotero added that the zombies will look much different on this show than on The Walking Dead

"We have some signature moments in the first couple episodes, but these walkers are not decomposed. They haven't been walking around for two years. They're freshly turned. You still feel the humanity, you see some life in their eyes."

David Erickson confirmed that there are currently no plans to merge Fear the Walking Dead and The Walking Dead's story lines.

"There are no plans right now to conflate the two stories. Scott Gimple would kill me if I pitched that idea."

Check out tweets from Fear the Walking Dead's official Twitter page, which includes photos from the panel itself. Are you looking forward to Fear the Walking Dead's premiere next month? Chime in with your thoughts below.