He's really smart, very intense, and he's kind of intimidating. He's Mr. Grey, and he's coming this Valentine's Day. Universal Pictures has released the first TV spot for Fifty Shades of Grey, which promises to steam up movie theaters across the globe earlier next year.

Fifty Shades of Grey is the hotly anticipated film adaptation of the bestselling book that has become a global phenomenon. Since its release, the "Fifty Shades" trilogy has been translated into 51 languages worldwide and sold more than 100 million copies in e-book and print-making it one of the biggest and fastest-selling book series ever. Stepping into the roles of Christian Grey and Anastasia Steele, who have become iconic to millions of readers, are Jamie Dornan and Dakota Johnson. 

Fifty Shades of Grey is directed by Sam Taylor-Johnson and produced by Michael De Luca and Dana Brunetti alongside E L James, the creator of the series. The screenplay for the film is by Kelly Marcel. This Valentine's Day, love isn't always black or white. If you fall for Mr. Grey, just remember, he doesn't do romance. But you can trust him...

B. Alan Orange at Movieweb
B. Alan Orange