The 3D adaptation of the popular Dr. Seuss storybook centers on a stumpy little guy who stands on a tree stump deploring the destruction of a forest.
The Lorax will be voiced by Danny DeVito and the villains will be voiced by two alums of The Daily Show. Ed Helms will play The Once-ler - a shortsighted, greedy creature who chops down every tree he can find to make his Thneeds, which are "a thing everyone needs."
Rob Riggle is a new character: O'Hare, another industrialist who sells cans of fresh air to the polluted world the Once-ler creates and wants to keep it that way.
The movie will start much the same way as the 1971 storybook, with Zac Efron voicing a boy named Ted who goes in search of the Once-ler to find out how the world became so ugly.
Betty White will play Ted's grandmother, who tells him of the colorful world that used to be. Another new character is the girl Ted loves, Audrey (another homage, this one to the author's wife), who dreams someday to see a real forest, not just the fake plastic trees that dot their devastated landscape.