Spider-Man is slinging his web over Comcast, the nation's leading provider of cable, entertainment and communications products and services, in anticipation of the May 4 worldwide release of Columbia Pictures' Spider-Man 3. Beginning Friday, March 23, Comcast customers will have the exclusive opportunity to see the fourth and final trailer for the film on television through Comcast's signature ON DEMAND service, and online at Comcast.net, the company's broadband portal, and SpiderMan3OnComcast.com, a custom Web site dedicated to the film. Then, in the coming weeks, viewers will have access to additional exclusive material about the film and forthcoming video game from Activision Publishing, Inc.
In addition to the world premiere of the movie trailer, new content will debut every week on all of the Comcast platforms to bring fans up to speed on the Spider-Man story and give them sneak peaks at the new movie and accompanying video game from Activision. Highlights will include:
-- "Catch-up" summaries of the action in the previous movies
-- Spider-Man trivia
-- Character profiles
-- Movie and video game scenes and trailers
Comcast's GameInvasion.net, a Web site offering a rich entertainment experience for hardcore gaming enthusiasts, will feature a host of videos and interviews providing details on the Spider-Man 3 video game, including exclusive Spider-Man 3 Game trailers, game play footage and character vignettes.
"Comcast is the best place for long-time fans and newcomers to the Spider-Man saga to get ready for the continuing adventures of Peter Parker," said Kevin Hill, Vice President of Marketing and Strategic Partnerships for Comcast Cable. "Our customers get the content they want however they want to watch it-on television through ON DEMAND or online through our 100 percent pure broadband connection."
Commenting on the announcement, George Leon, Executive Vice President of Worldwide Consumer Marketing for the Columbia TriStar Marketing Group, said, "Few outlets have the reach that compares with Comcast's ON DEMAND service - millions of people will have the opportunity to see extended footage from Spider-Man 3 and get up to speed on the previous movies. We couldn't be more excited to partner with Comcast on this exciting and innovative promotion."
Comcast's Spider-Man 3 content will be available in the ON DEMAND Movies & Events category. On Comcast.net, Comcast High-Speed Internet customers can launch The Fan, Comcast's broadband media player, to view videos about Spider-Man 3.
Columbia Pictures' Spider-Man 3 reunites the cast and filmmakers from the first two blockbuster adventures for a web of vengeance, love, and forgiveness that will transport worldwide audiences to thrilling new heights on May 4, 2007. In Spider-Man 3, based on the legendary Marvel Comics series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero. But there is a storm brewing on the horizon. When his suit suddenly changes, turning jet-black and enhancing his powers, it transforms Peter as well. Under the influence of the suit, Peter's pride and overconfidence take hold and he begins to neglect the ones he cares about the most. As two of the most-feared villains yet, Sandman and Venom, gather unparalleled power and a thirst for retribution, Spider- Man's greatest battle is the one within himself - he will need to rediscover who he is and what makes him the hero people love.