Fox is teaming with The Bachelor producer Mike Fleiss to create More to Love, a new dating-competition series that casts "average-looking" people, according to The Hollywood Reporter.
The series is billed as the first "dating show for the rest of us," throwing open its doors to overweight contestants.
"For six years it's been skinny-minis and good-looking bachelors, and that's not what the dating world looks like," Fox president of alternative Mike Darnell said. "Why don't real women -- the women who watch these shows, for the most part -- have a chance to find love too?"
More to Love was inspired by the recent ratings success of The Bachelor and the popularity of NBC's The Biggest Loser, which Darnell credits with shattering an industry assumption that TV viewers only wanted to watch highly attractive people.
"This show is going to get a lot of people talking," Darnell said. "It may be a little controversial, but I think it will mostly be positive. This is so simple and so obvious, yet it has never been done."
Broadcast reality-dating shows such as the CW's Beauty and the Geek and NBC's Average Joe have featured less-than-handsome men but paired them with model-esque women.
"Most of the country isn't a Size 2," Fleiss said. "It's the dating show for the rest of us."
"We want to send the message that you can be the size you are and still be lovable," he said. "We aren't going to thin these girls down so they can find love -- that's a backwards message."
But Fleiss has left open the possibility of twists. More to Love is casting, and no airdate has been set.