Apple has debuted the movie trailer for Magnolia Pictures' documentary adaptation of the bestselling nonfiction book series Freakonomics by Steven Levitt and Stephen J. Dubner.

Freakonomics premiered at the Tribeca Film Festival in April to mixed reviews and has a score of 60% rotten on Rotten Tomatoes.

Alex Gibney (Enron: The Smartest Guys in the Room, Casino Jack and the United States of Money) delivers a visually arresting look at the crumbling façade of Sumo wrestling and exposes searing and violent truths about this ancient and revered sport. Morgan Spurlock (Super Size Me) offers up a buoyant and revealing angle on the repercussions of baby names. Rachel Grady and Heidi Ewing (Jesus Camp) balance levity and candor with their eye-opening profile of underachieving kids incentivized to learn with cold hard cash. Finally, Eugene Jarecki, who brought us the unforgettably powerful Why We Fight, investigates an unsettling theory to explain why crime rates dramatically dropped in the early '90s.

Seth Gordon (The The King of Kong: A Fistful of Quarters) weaves the pieces together with brisk interludes, providing context and commentary from the authors. Freakonomics exposes the hidden side of everything, debunking conventional wisdom, and revealing what answers may come if one just asks the right questions.

Freakonomics will premiere On Demand, Apple iTunes, Xbox Live, Playstation, Amazon and Vudu on September 3rd; it hits theaters a month later on October 1st.