Six Feet Under alumnus Freddy Rodriguez has joined the cast of ABC's dramedy Ugly Betty, playing a new love interest for star America Ferrera, according to The Hollywood Reporter.

Additionally, Rodriguez has been cast in the independent film Bottle Shock, written and to be directed by Randy Miller.

On Ugly Betty, Rodriguez will play Gio (short for Giovanni), a smart, ambitious, aggressive and lovable blue-collar guy who runs the office sandwich cart and prides himself in making each sandwich a work of art. It won't be long before sparks begin to fly between him and Betty (Ferrera).

Bottle Shock tells the true story of Chateau Montelena, a small, struggling California vineyard that won a blind taste test in Paris in 1976 to break into the previously French-dominated wine industry. Rodriguez will play a guy gifted with extraordinary palate who works at the winery.

Rodriguez was recently seen in Bobby, Harsh Times and as the male lead in Robert Rodriguez's Planet Terror portion of the Grindhouse double feature.

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