On behalf of Samuel Goldwyn Films and StyleHaul, we are proud to share the trailer for the upcoming release Fresh Dressed. This provocative new documentary offers a fascinating glimpse inside the complex relationship between fashion and hip-hop, and the hustle and swagger that brought baggy pants and graffiti-drenched jackets from the streets to high fashion catwalks and Middle American shopping malls. Director Sacha Jenkins draws from a rich mix of archival materials from the 70s, 80s and 90s and present day in-depth interviews with more than 70 music and fashion industry luminaries including: Pharrell Williams, Kanye West, Nasir Jones, Dapper Dan, Big Daddy Kane, Riccardo Tisci and André Leon Talley.
The result is Fresh Dressed, a passionate re-telling of the evolution of hip hop culture from the South Bronx to Paris Fashion Week. With funky, fat-laced Adidas, Kangol hats and Cazal shades, a totally original look was born-Fresh-and it came from the black and brown side of town where another cultural force was revving up in the streets to take the world by storm. Hip-hop, and its aspirational relationship to fashion, would become such a force on the market that Tommy Hilfiger, in an effort to associate their brand with the cultural swell, would drive through the streets and hand out free clothing to kids on the corner.
Fresh Dressed is a fun-to-watch chronicle of hip-hop, urban fashion and the hustle. Reaching deep to Southern plantation culture, the Black church and Little Richard, director Sacha Jenkins' music-drenched history is a passionate telling of how the reach for freedom of expression and a better life by a culture that refused to be squashed, would, through sheer originality and swagger, take over the mainstream. Check out this sneak peek, along with new photos: