Funko is officially getting into the cereal game. Funko has become one of the premiere names when it comes to fandom of any kind. While they're primarily known for making their signature bobbleheads for everything from Star Wars to Hong Kong Phooey, they venture outside of that from time to time. Their latest venture is the world of breakfast cereal, which will be themed around characters like Freddy Krueger, Beetlejuice, Elvira, Cuphead and more.
The news was revealed by Funko founder Michael Becker in a recent interview, while discussing the history of the company and the upcoming documentary, Making Fun: The Story of Funko. During the interview, unprompted, Becker revealed that the company will be releasing their own line of cereal in stores this June. While it may be a bit expensive, as far as cereal goes at $7.99 a box, it sounds like this may be well worth it for fans of whatever properties they end up turning into Funko breakfast food. Here's what Becker had to say about it.
"One of the fun things is we are about to release our own line of cereal, with a mini-Pop inside. We got all the cool licenses like He-Man, Wonder Woman, Elvira Mistress of the Dark, Freddy Krueger and our own Freddy Funko. We start shipping to stores in June and we have the distribution set up and the product is pre-sold. It's just one more of those feel-good Funko items. I used to watch cartoons on Saturday mornings while I was eating cereal. There are prizes in the cereal and it will sell for $7.99 a box. When you add milk to the Freddy Krueger cereal, it looks blood red. With the Beetle Juice cereal, when you add milk it looks like slime. The idea is to sell the cereal to retailers who carry collectibles. We can't compete with Kellogg's at Ralphs. We think people will buy one box to stock and one to rock. They'll probably open one box and enjoy it and never touch the other one, because it's a collectible."
One of the most surprising things about this announcement from Funko is that they didn't think to do this sooner. Many of the fans who collect their Funko pops probably have fond memories of sitting in front of the TV screen and watching their favorite shows whilst eating sugary cereal. In this case, the cereal will have a gimmick or two, and a cool collectible toy to go along with it. Probably better than the cheap, but still thrilling, toys that one used to find at the bottom of a cereal box.
Currently, the lineup for this Funko cereal is pretty limited, but if this initial launch is successful, the company will likely expand the characters who are given their own cereal. The Beetlejuice cereal seems particularly well-timed, as Tim Burton's movie is celebrating its 30th anniversary this year. You can check out some of the upcoming Funko cereal boxes for yourself below. This news comes to us courtesy of Coronado Eagle and Journal.
"Funko Founder Michael Becker unveiled a new product line for Funko, which is cereal with mini-Pop figures included. on sale in June 2018. Will these be on your breakfast menu? Will more people call POP!s “Funkos” now?#rockfile#rockfileretail#funko#cerealpic.twitter.com/Joc7pAoxdL— Rockfile Retail (@rockfile) March 30, 2018