Paramount has made the surprising move to push G.I. Joe Retaliation, one of its upcoming summer tentpole movies, from June 29 to March 29, 2013 to allow time for a 3D post-production conversion.
The action sequel is now going up against Summit's Stephenie Meyer adaptation The Host, and Tyler Perry's The Marriage Counselor. Here's what an unnamed Paramount executive had to say about the release date shift.
"We're going to do a conscientious 3D job because we've seen how it can better box office internationally. Jim Cameron did all of Titanic's 3D in post - and look how well that movie turned out."
The month of March is now being considered as a viable option to release big-budget fare, after the box office success of The Hunger Games, which has taken in $636 million worldwide to date. If the sequel would have stayed in its June 29, 2012 release slot, it would have been going up against Warner Bros.' Magic Mike, Disney's People Like Us, and Lionsgate's Tyler Perry's Madea's Witness Protection.