The Weinstein Co. and it's home video shingle Genius Products are once again positioning themselves to get involved in another DVD arena.

According to Variety, those two entities will be entering pacts "with the owners of Casper the Friendly Ghost, Veggie Tales, Rudolph the Red-Nosed Reindeer, He-Man and a slew of other popular properties."

The Weinstein Co. put together "a deal with Entertainment Rights, a British-based owner of kids brands, that will encompass home video, digital and video game rights."

In addition to this, "Entertainment Rights recently announced a deal to acquire U.S. firm Classic Media. As a result, hundreds of brands and as many as 4,000 popular programs could fall under the combined ER and Classic libraries."

The deal between The Weinstein Co. and Entertainment Rights isn't final, however.

Should the deal happen, "Genius will distribute all the Entertainment Rights and Classic properties on home video in North America. Between six and 12 new titles likely will be released annually."

In addition to this, "the Weinstein Co. and Genius will co-finance and co-produce a host of home video content, with TWC taking the lead on those projects."

Until talk of this alliance, "Entertainment Right's brands had limited home video exposure in the U.S."

Entertainment Rights has such British content as Postman Pat as well as Rupert Bear. The company also has "deals for select American properties it recently bought as part of the Filmation library, such as He-Man and Barbie."

Classic has such properties as Lassie and Richie Rich.

The terms of this deal "covers digital rights for many of the programs and will include production and distribution rights for as many as a dozen video games based on the properties."

This deal really helps Genius Products, "which has been seeking to develop content in a number of categories" bring it's "total number of titles in its library to nearly 3,000 and considerably ramps up the content in its family and faith-based line of products."

"This gets us very close to where we want to be (in that area)," says Genius CEO Trevor Drinkwater. According to Drinkwater, the company will next focus on Lifestyle.

Evan Jacobs