Over the weekend, Sony Pictures released a brief preview that revealed the first full trailer for the long-awaited Ghostbusters reboot will debut on Thursday, March 3. While we didn't get a glimpse at too much footage in that video, we did see several military soldiers and law enforcement personnel get ready for a gigantic battle, although we're still not quite clear who they're actually battling. We may have gotten another clue today, with Instagram user PixelDan posting a photo from the New York Toy Fair that reveals a new villain dubbed Rowan, whose name was confirmed by a Mattel rep at the event.

As you can see in the photo and video below, this ghost villain named Rowan is quite familiar, as he actually resembles the ghost from the iconic 'No Ghosts' logo. Very little is known about this ghost, but the Mattel rep revealed that each of the action figures based on the main characters will come with a special piece, and fans who collect all four figures will be able to create Rowan. Unfortunately, we don't have much to go on as to why Rowan is the villain, but it does bring up an interesting possibility.

In the original 1984 classic Ghostbusters, the iconic Stay Puft Marshmallow Man was conjured after Gozer was destroyed. The ghost's voice then told the Ghostbusters team that the next thing they think of will manifest itself and destroy the world. Dan Aykroyd's Ray Stantz decides to think of the Stay Puft marshmallow logo, thinking this creature couldn't do much harm, but he was sorely mistaken. It's possible that this reboot has a similar scenario, where Rowan is conjured through one of the new Ghostbusters' thoughts, after looking at their logo.

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The story centers on Erin Gilbert (Kristen Wiig) and Abby Yates (Melissa McCarthy), who, years ago, wrote a book that posited ghosts do in fact exist. The plot picks up with Erin acquiring a teaching position at the prestigious Columbia University, but she is laughed out of academia once word of her book surfaces. At the same time, Abby is working with a new partner, Jillian Holtzman (Kate McKinnon), just as a new slew of ghosts begin to invade New York City. Erin ends up joining forces with Abby and Jillian, along with a new partner Patty (Leslie Jones), to save the Big Apple from these ghosts.

Paul Feig directs from a script he co-wrote with Katie Dippold, with original Ghostbusters director Ivan Reitman producing alongside Dan Aykroyd. The supporting cast includes Andy Garcia as the mayor of New York City, Michael K. Williams as Hawkins, Matt Walsh as Rourke, Pat Kiernan as a news anchor and Neil Casey as the human villain. No details have been given for any of these supporting characters at this time. They will also be joined by a number of original Ghostbusters stars. Take a look at this new photo of Rowan, along with a video where a Mattel rep breaks down their new Ghostbusters line of action figures. If you look closely, you'll also see Slimer in toy form, and he looks just like he did in the 1984 original.