NBC is kicking off its edgy new drama Grimm with multi-faceted previews that include an unprecedented industry first allowing Twitter followers of the show handle to preview the entire series premiere beginning today, October 14, two weeks prior to the broadcast premiere on Friday, October 28 (9-10 p.m. ET).
The innovative initiative will also be accompanied by a 10-city, cross-country screening tour featuring a screening of the same Grimm premiere episode -- along with selected cast members and executive producers in key cities -- starting Tuesday, October 18 in Los Angeles. The tour will continue in Chicago, Philadelphia, Washington, D.C., Denver, Atlanta, Minneapolis, Phoenix, Seattle and Portland, where Grimm is based and filmed.
The announcements were made today by Len Fogge, President, Marketing, NBC Entertainment.
"NBC is proud to introduce Grimm in such a novel way by reaching out to the show's Twitter followers and allowing them to be the first to connect with an equally unique series," said Fogge. "Likewise, the 10-city screening tour will give early viewers an in-person preview of the first episode to see what the excitement is all about."
Beginning Friday, October 14, Twitter followers of the Grimm show handle (@NBCGrimm) will receive a direct message via their Twitter account with a URL and their own unique code, allowing them to access the premiere episode of Grimm. This preview will remain available until the season premiere on Friday, October 28.
The multi-city tour (locations below) will include a screening in every city. In addition, the Los Angeles presentation, which will be held at the Pacific Theaters at The Grove, will be include a post-screening Q&A with the executive producing team of Sean Hayes and Todd Milliner (Hot in Cleveland), as well as writer/executive producers David Greenwalt (Buffy the Vampire Slayer) and Jim Kouf (Angel). In Portland, the screening will be followed by a special Q&A that includes select cast and writer/executive producers David Greenwalt and Jim Kouf.
Locations and screening times are:
Tuesday, October 18 - 7:30 p.m.
- Los Angeles - Pacific Theaters the Grove - 189 Grove Drive, Los Angeles, 90036
Monday, October 24 - 8:00 p.m.
- Portland - Whitsell Auditorium/Portland Art Museum - 1219 SW Park Ave, Portland, 97205
Tuesday, October 25 -7:30 p.m.
- Chicago - Showplace Icon - 150 W Roosevelt, Chicago, 60605
- - Denver - Landmark Greenwood Village - 5415 Landmark Place, Greenwood Village, 80111
- - Minneapolis - Showplace ICON- 1625 West End Blvd, St Louis Park, 55416
- - Seattle - AMC Pacific Place- 600 Pine Street, Seattle, 98101
Wednesday, October 26 - 7:30 p.m.
- Atlanta - Studio Movie Grill-Holcomb - 2880 Holcomb Bridge Road, Alpharetta, 30022
- - Philadelphia - The Pearl at Ave North - 1600 N. Broad St., Philadelphia, 19121
- - Phoenix - Harkins Tempe Marketplace - 2000 E Rio Salado Pkwy, Tempe, 85251
- - Washington DC - Landmark E Street - 555 11th Street NW, Washington DC 20004
Grimm will also get the star treatment at Universal Studios Hollywood's annual Halloween Horror Nights. The series will have a themed fan interaction area on October 21, 22 & 23, which will include series artwork and the chance for participants to get their own theatrical silicon tattoo featuring the show's logo.
And finally, NBC will offer a 20-minute preview of the series on multiple platforms including NBC.com, Hulu, VOD, iTunes, PlayStation Network, Sony Entertainment Network, VUDU , Xbox and participating NBC owned and affiliate station websites starting on October 21.
Grimm is a new supernatural cop procedural inspired by the classic Grimms Fairy Tales. Portland homicide Detective Nick Burkhardt (David Giuntoli, Turn The Beat Around) discovers he is descended from an elite line of criminal profilers known as Grimms, charged with keeping balance between humanity and the mythological creatures of the world.
As he tries to hide the dangers of his newfound calling from his fiancée, Juliette Silverton, (Bitsie Tulloch, Quarterlife), and his partner, Hank Griffin (Russell Hornsby, Lincoln Heights), he becomes ever more entrenched in the ancient rivalries and alliances of the Grimm world. Also starring are Silas Weir Mitchell (Prison Break), Reggie Lee (Persons Unknown) and Sasha Roiz (Caprica).