Online multimedia site Guba has signed a deal with Sony Pictures Home Entertainment that makes it the first video-sharing community to distribute Sony Pictures movies online, says The Hollywood Reporter.
Benjamin Feingold, SPHE president of worldwide home entertainment, digital distribution and acquisitions, said the company was attracted to the idea of offering its movies alongside user-created content in an environment that respected copyrights and ownership. "If you look at cable, you have services that are basic-tier products and premium-tier products next to each other," he said. "We wanted to see how the chemistry would play out between online user-generated content and traditional studio and indie movie content for ownership and rental. User-generated content is getting eyeballs, and we're happy that Guba is cleaning up the availability of unauthorized content."