Although it is not known why the studio has moved the release date up two months before Halloween day (October 31), but speculation is that the end-of-summer slot has been a popular one for Dimension's past horror films, including Halloween: H20. The end of August is when teenagers will be heading back to school and apparently horror films that are released around that time, do fairly well, in general.
Rob Zombie's vision of this film is an entirely new take on the legend and will satisfy fans of the classic Halloween legacy while beginning a new chapter in the Michael Myers saga. This new movie will not only appeal to horror fans, but to a wider movie-going audience as well. It will not be a copycat of any prior films in the Halloween franchise.