The sixth Potter movie, Harry Potter and the Half-Blood Prince, opens next week (on Wednesday, July 15) - but the film already represents 61% of daily ticket sales on Fandango, the nation's leading moviegoer destination.
Advance ticket sales for the new Potter movie are outpacing advance sales for Transformers: Revenge of the Fallen and the fifth Potter movie, Harry Potter and the Order of the Phoenix, at the same point in those films' sales cycles (eight days before release date).
According to an ongoing Fandango survey of more than 3,000 moviegoers planning to see Harry Harry Potter and the Half-Blood Prince:
- 85% of respondents have read all seven of the Potter books.
- 84% would be interested in visiting Potter locations from the new film.
- 80% would buy a ticket to a Daniel Radcliffe movie in which he doesn't play Harry Potter.
- 73% are fine with the fact that the last Potter story will be split into two separate movies.
"Harry continues to be 'The Chosen One', especially among movie fans," says Rick Butler, Chief Operating Officer for Fandango. "The Half-Blood Prince is turning out to be one of our fastest-selling titles of the year, and has consistently been a top-seller ever since tickets went on sale on June 17."