IMAX Corporation and Warner Bros. Pictures announced that Harry Potter and the Order of the Phoenix - the third Harry Potter film to be converted into IMAX's format - will be simultaneously released to both IMAX and conventional theatres on July 13, 2007. The film is based on the best-selling J.K. Rowling book and is the fifth installment of the widely successful Harry Potter film series. The last installment of the series, Harry Potter and the Goblet of Fire which opened on November 18, 2005, shattered numerous IMAX 2D box office records and grossed more than $20 million in IMAX theatres worldwide.
Harry Potter and the Order of the Phoenix is Warner Bros. Pictures' thirteenth title scheduled to be digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience with IMAX DMR (Digital Re-mastering) technology. Warner Bros. Pictures will be the exclusive distributor of the film to IMAX theatres worldwide.
"We're delighted to be working with Warner Bros. Pictures on our 2007 film slate this early in the year," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "The last two Harry Potter films we released to IMAX theatres grossed a combined $34 million, demonstrating the strong worldwide appeal of Harry Potter and The IMAX Experience. This new title gives us a powerful kick-start to next year's film slate."