Super Size Me: According to The Hollywood Reporter, Home video veteran Joe Amodei said Monday that his upstart Hart Sharp Video has secured the exclusive domestic DVD rights to director Morgan Spurlock's documentary Super Size Me. Spurlock won a best director award at the Sundance Film Festival this year for the controversial film which takes aim at the fast-food industry in general and at McDonald's specifically.
"We were fortunate that Hart Sharp understood what we wanted to accomplish with the DVD release and that they are in the position, with their experience, to deliver," Spurlock said. Spurlock said that he wants the DVD to be a wake-up call to young people across the country and said that the DVD is slated to be released this fall, "timed for back to school," he said.
Since the film's premiere at Sundance, McDonald's has announced the end of supersized portions and launched their "Bold Balanced Lifestyle Platform" including "Adult Happy Meals." Hart Sharp Video was founded last year by former USA Home Video president Joe Amodei to develop, acquire, market and distribute home video and DVD product in the feature film, special interest and sports categories. "Gaining a title like 'Super Size Me' is a huge step for Hart Sharp Video," Amodei said. This film gives us the opportunity to show the industry that an independent owned company can take on larger theatrical fare."