Hasbro has released a slew of Transformers toys. Some are based on the upcoming feature film and others are generically from the franchise.

One item of interest is the Mr. Potato Head toy featuring Optimash Prime! Hasbro describes the product as: The wacky potato is up to his usual antics, this time disguised as the fearless AUTOBOTS leader! He and his faction of taters are battling the evil DECEPTICONS. Starchy situations call for a quick change - from truck to robot! No ordinary fries, these are POTATOES IN DISGUISE!

Mix and match all the pieces to create all sorts of wacky looks! Potato body comes with mix and match OPTIMASH PRIME and potato parts.

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CLICK HERE to check out Optimash Prime.

CLICK HERE to check out the entire line of Hasbro Transformers toys.

Transformers arrives in theatres on July 3.