According to The Hollywood Reporter, Time Warner's HBO will most likely not broker a deal giving Netflix access to more online movies.

Netflix holds cable and Internet rights to films from Warner Bros., Twentieth Century Fox and Universal Pictures. HBO's co-president Eric Kessler is focused on making content available online itself through its HBO Go service.

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"There is value in exclusivity," Kessler stated. Users "are willing to pay a premium for high quality, exclusive content."

Last week, Netflix agreed to pay close to $1 billion annually to premium channel Epix for a five-year deal that covers online rights to films from Paramount Pictures, Lionsgate and MGM.

"We would love to do a deal as well with HBO," said a Netflix CEO Reed Hastings. "Compete with us or collaborate with us, but we would much rather work with them."