If you already have HBO GO, this may not seem as big of news as to those who rely solely on their streaming services instead of cable. HBO Chairman and CEO Richard Plepler announced today that HBO will begin to offer a stand-alone HBO streaming service in 2015.
Speaking at the Time Warner Inc. Investor Meeting today, Richard Plepler followed a portion of his presentation focused on HBO's domestic business by citing significant growth opportunities inside the pay-TV universe. Plepler then turned his attention to the current ten million broadband-only homes, which is projected to grow, stating:
"That is a large and growing opportunity that should no longer be left untapped. It is time to remove all barriers to those who want HBO. So, in 2015, we will launch a stand-alone, over-the-top, HBO service in the United States. We will work with our current partners. And, we will explore models with new partners. All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them."
HBO will make its original series and rotating roster of exclusive films available on the streaming service, bringing HBO to the millions of homes who do not currently have a cable provider. HBO will now compete with Netflix and HuluPlus, the two main streaming providers in the Unites States who have until now stood relatively uncontested.