The companies of the HD DVD Promotional Group today issued a statement in response to the decision by Warner Home Video to exclusively back the Blu-ray format:

"While Warner's decision is a setback for HD DVD, the consumer has benefited from HD DVD's commitment to quality and affordability -- a bar that is critical for the mainstream success of any format. We believe widespread adoption of a next generation format will ultimately be determined by the consumer."

Now that Warner Bros. has decided to go 100% Blu-ray with all of their titles (which include releases from New Line Cinema, HBO and tons of other independent studios), Blu-ray has garnered more than 70% of of the studio support, leaving the HD DVD camp in the dust. In addition, last month saw the Blu-ray Association start to support the release of adult movies in the hi-def format, a factor that HD DVD was counting on to become victorious in the format war. Obviously now, HD DVD is officially starting to lose the battle.