The future of new DVD technology is here... sort of.

This seems to be the theme in a recent article from Video Business, which reports that the new format isn't actually taking off like one hopes a launch might.

Apparently, Toshiba "is limiting its initial shipment of HD DVD players" and due to the lack of players on the market, "Warner Home Video is restricting HD DVD title shipments."

It seems that chain stores are getting movies on HD-DVD but they are having trouble selling them because the players aren't available.

"We do want to do something with [HD DVD]," said Mason Goodfellow, director of marketing for Hastings. "But our HD DVD allocation is less than the amount of stores that we have. As far as I'm concerned, it's not a launch at this point."