Guess what, toy fans? The rumors are true. He-Man is jumping the gates of Greyskull for Hollywood once again. According to Variety, Joel Silver is working to bring the toy back to life.
Justin Marks is currently working on the script, which must meet Mattel's approval. This project is coming hot on the heels of Transformers, and is yet another example of a studio trying to resurrect an 80s cartoon with franchise potential.
The original animated series was created solely for the purpose of selling the action figure line. The show garnered a cult audience outside of the toy world, but a 1987 live-action film based on the product failed miserably at the box office. Looking back, was it really the movie's fault? It had to compete against The Lost Boys and Ally Sheedy's Maid to Order.
John Woo attempted to breath big screen life back into He-Man's lungs in 2000. That deal never got off the ground due to the toymakers not really digging the direction he planned to go with it. Mattel needs the film to be extremely successful, as it would resurrect their entire toy line.
Contrary to what you may read on another website, the role of He-Man has not yet been cast. The film is just now going into pre-production. I don't know about you, but I think the Rock might look pretty sweet in He-Man's pink leisure suit.