Paramount Home Entertainment announced plans for a retail promotion in the U.S. and Canada in celebration of Earth Day, April 22, 2007, in which the studio will donate a copy of Academy Award-winning documentary An Inconvenient Truth on DVD to registered high schools, on a first come, first serve basis, for every DVD of the film purchased at retail on that day.
Directed by Davis Guggenheim, the critically-acclaimed documentary based on former Vice President Al Gore's presentation on global warming won this year's Oscar for Best Documentary, Features and Best Original Song for Melissa Etheridge's "I Need To Wake Up." It is the first documentary ever to win two Academy Awards.
"Even though I have been a life-long movie fan, I didn't really understand how big of an audience a movie could reach," said former Vice President Al Gore. "As humbling as this moment is, the global warning from An Inconvenient Truth will only succeed if it drives all of us to take action and I'm thrilled that Paramount continues to support the effort to urge as many people as possible to become a part of the solution to our climate crisis."
An Inconvenient Truth was the best-selling documentary DVD of 2006 and continues to fascinate and inspire audiences with its passionate call to action. The film eloquently weaves the science of global warming with Al Gore's personal history and lifelong commitment to reversing the effects of global climate change.
"Al Gore is a remarkable example of one person's ability to make a difference," said Davis Guggenheim, director of An Inconvenient Truth. "Paramount is giving people everywhere the chance to make a difference through its donations on Earth Day that will help continue to raise awareness of this urgent issue."
The DVDs will be donated to high schools on a first come, first serve basis in the respective country where the retail sale occurred. In order for high schools to qualify for a free DVD, an authorized representative of the high school must register by going to www.paramount.com/aitschools and following the instructions provided. Not every high school that registers is guaranteed a free DVD.
The An Inconvenient Truth DVD is packaged with no excess materials, so as to make the smallest environmental footprint possible. Packaging includes 100% post-consumer waste recycled paper, inks and coatings formulated to emit virtually no volatile organic compounds into the atmosphere, no inserts, no laminates and no plastic. The package was manufactured by Ivy Hill. The back of the DVD package directs consumers to www.climatecrisis.org where a free downloadable educational guide is available.
An Inconvenient Truth DVD Features:
- An Update with Former Vice President Al Gore--an extensive new interview focusing on specific points of urgency
- Audio commentary by director Davis Guggenheim
- Audio commentary by producers Lawrence Bender, Scott Burns, Laurie David and Lesley Chilcott
- Melissa Etheridge music video for "I Need to Wake Up"
- The Making of An Inconvenient Truth
- Aspect Ratio: Widescreen
- Audio: Dolby Digital English 5.1 Surround and English 2.0 Surround
- Subtitles: English, French and Spanish subtitles
Dont't forget to also check out: An Inconvenient Truth