HighRoad Entertainment has picked up Looking for Norma Desmond, an original screenplay from Ross Schwartz.

According to The Hollywood Reporter, the script takes inspiration from the Hollywood classic Sunset Boulevard in telling the complicated love story of a struggling writer and the aging former starlet whose comeback he engineers. In "Sunset," Gloria Swanson played fading star Desmond, whose career arc parallels that of Schwartz's lead character, Betty Moran.

"Old Hollywood had an elegance, heart and style that we are in danger of losing," said Schwartz, whose father, Sherwood, created The Brady Bunch and Gilligan's Island. "I tried to recapture a little of that world in the script."

No production date has been set.

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