According to The Hollywood Reporter, with DVD sales running just slightly ahead of last year, the fate of the year in the home entertainment business might hinge on the very last week of 2005. That's because a cadre of high-profile new releases hit stores on Monday, the day after Christmas. Studio executives said they made the move to add an extra release day in the hopes of capturing a greater share of the lucrative gift-card redemption business, now valued at $18 billion a year, as well as to capitalize on consumers returning and exchanging gifts.
"The way the Christmas holiday fell this year created a unique opportunity to be in stores when consumers are there en masse," 20th Century Fox Home Entertainment's Steve Feldstein said. "It's only one day removed from when we would ordinarily be there."