20th Century Fox has acquired the comedy pitch Avon Man, from Hitch writer Kevin Bisch, and has attached Hugh Jackman to star.
According to Variety, Jackman and Seed Prods. partner John Palermo will produce, along with Gary Foster at Krasnoff Foster Entertainment.
The story follows men laid off from an auto dealership. One is reluctantly recruited into becoming an Avon salesman, and while the experience is initially emasculating, he uses his charm and good looks to become a top seller. The comedy takes on a Full Monty vibe when the car salesman sets out to save his financially strapped family and town by conscripting his buddies into the makeup business to win a regional contest.
No production date has been set.